E-Shop Kenya Launches New Mobile App

Nairobi, Kenya - E-Shop Kenya, the leading e-commerce platform in East Africa, today announced the launch of its new mobile application available on both Android and iOS platforms. The app represents a significant upgrade to the customer shopping experience, with features designed specifically for mobile users.

Key Features of the New App

The E-Shop Kenya mobile app includes several innovative features:

• One-Tap Ordering: Customers can now complete purchases with just one tap for frequently ordered items
• Personalized Recommendations: Advanced algorithms suggest products based on browsing and purchase history
• Offline Browsing: Customers can browse products even without internet connection
• Augmented Reality Preview: For select categories like furniture and electronics, customers can visualize products in their space
• Integrated Payment Options: Including M-Pesa, credit cards, and the new E-Shop Wallet

Enhanced User Experience

"We've completely redesigned the mobile experience from the ground up," said Jane Mwangi, Chief Product Officer at E-Shop Kenya. "Our research showed that over 80% of our customers access our platform through mobile devices, so we've invested heavily in creating the best possible mobile shopping experience."

The app features a streamlined interface that loads 40% faster than the previous mobile web experience, with optimized data usage for customers on limited data plans.

Availability

The E-Shop Kenya app is available now in the Google Play Store and Apple App Store. To celebrate the launch, the company is offering exclusive app-only deals for the first 100,000 downloads, including free delivery on all orders for the first month.

"This is just the beginning of our mobile-first strategy," added CEO David Kimani. "We have an exciting roadmap of mobile-exclusive features that we'll be rolling out in the coming months."